USING TENEO INSIGHT

Teneo Insight enables you to define dimensions for analyzing the text log files routinely recorded by Teneo Interaction engine to solve a specific problem. This enables you to filter the results of analysis according to different dimensional combinations. For example:

• You want to know the best time to push a discounted offer to customers. Teneo Insight can analyze the volume of enquiries you had about the product over the past year, and tell you precisely when most of these conversations took place.

• You want to know how successful you were in attracting new business through your latest ad campaign. Teneo Insight can identify what proportion of web traffic results from the campaign, as well as the number and demographic profile of customers that went on to buy the product.

• You've noticed an unusually high number of returns requests for one of your products. This will have a key bearing on product and brand reputation and needs to sorted out quickly. Teneo Insight enables you to drill down and check individual conversations and pin down the source of the problem.